Linkedin Lead Generation Blog

Extend your knowledge with these tips, tricks and insights geared to help you reach your business goals.

Linkedin Lead Generation Blog

Extend your knowledge with these tips, tricks and insights geared to help you reach your business goals.

4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting candyce edelen linkedin Jan 26, 2021

When you're prospecting for new leads on LinkedIn, it's crucial to optimize your profile to engage your prospective buyers. Make your personal value proposition clear to your target leads. Show them how they can benefit from getting to know YOU.

You're not selling your product here, you're...

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The Reality of Cold Calling for B2B Sales candyce edelen cold calling Jan 04, 2021

When you're thinking about your 2023 sales goals, you're probably considering which methods are most likely to generate qualified leads. Inbound has declined in effectiveness over the past few years, so a lot of firms are resorting to cold calling to make their numbers. 

Cold Calling...

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Can Inbound Generate Enough Leads? candyce edelen inbound marketing Dec 31, 2020

It's a new year, and hopefully, it will be a better one, with business picking up for firms that saw setbacks in 2020. 

As we all work on setting our sales goals for the year, we need to evaluate what strategies are most likely to generate the leads we'll need. Unfortunately, for a lot...

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Fill Your Sales Pipeline Using LinkedIn candyce edelen linkedin prospecting Dec 29, 2020

When I started PropelGrowth in 2007, I was able to leverage a network and reputation I had built in financial services over the past 10 years with my two prior startups. I also published thought leadership content in industry publications every few months. My network and that content brought in...

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