Linkedin Lead Generation Blog

Extend your knowledge with these tips, tricks and insights geared to help you reach your business goals.

Linkedin Lead Generation Blog

Extend your knowledge with these tips, tricks and insights geared to help you reach your business goals.

LinkedIn®️ Restricted Personalized Invitations. Now What? candyce edelen human-to-human framework linkedin linkedintips prospecting Aug 19, 2024

For years, I’ve advocated for sending a personalized connection request anytime you wanted to connect with someone on LinkedIn®

This year, LinkedIn changed the game and started restricting personalized invitations for free accounts. Now you can only send about 5 a month unless...

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How to Prepare for That First Sales Call With a New Prospect candyce edelen prospecting sales template Aug 12, 2024

When you schedule a call with a new prospect, how do you prepare?

Sometimes, I’m tempted to wing it with prospects, especially if they’re the ones who requested the meeting.

But that’s not wise. When I wing it, the calls might be pleasant, but we rarely agree to next steps, and...

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Influencer Strategy on LinkedIn candyce edelen influencer linkedin strategy Jul 23, 2024

Struggling to cut through the noise and be heard on LinkedIn? Imagine having industry leaders who your ideal audience follows amplify your voice, bringing your content straight to your ideal audience. That's the power of an effective influencer strategy.

But what we’re talking about here is...

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If Your Company’s Message Is The Same As Others in the Ecosystem You’re A Commodity branding marketing phil donaldson sales May 06, 2024

“No one ever made a difference by being like everyone else.”
― P.T. Barnum

At a recent DirectionsNA conference, Candyce asked an attendee, “What’s your company’s differentiator?” He replied, “We really care about our customers.” 

Candyce...

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Bots in Sales: Helping, Not Replacing Human Connection ai ai sales strategies human-to-human framework linkedin automation no more pitch-slapping phil donaldson prospecting sales Apr 26, 2024

Imagine a world of bots calling bots. Bots emailing bots. Bots commenting on bot-generated posts. Bots pitch-slapping bots.

Bots, bots, bots, bots, bots...

Is this the "utopia" of fully automated AI sales assistants? A Bot-Topia? 

Sure, automating tasks helps to streamline...

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LinkedIn Verification: Should You Get That Little Gray Shield? linkedin linkedintips no bots phils linkedin tips phils profile tips Feb 20, 2024

The LinkedIn Verification Conversation

LinkedIn has rolled out a new identity verification system, sparking discussions among professionals about its implications. A conversation between LinkedIn experts Gillian Whitney and John Experian provided insights into the benefits and potential concerns...

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How to Consistently Write Posts for LinkedIn if You’re Not a Great Writer branding candyce edelen content marketing marketing prospecting Feb 13, 2024

If you run a business or are in sales, you’ve undoubtedly heard about the value of consistently posting on LinkedIn.

Consistently publishing helpful content on LinkedIn as well as on blogs, videos, social media, and email is essential for attracting your ideal audience and getting them to...

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LinkedIn Groups: Are They Worth Your Time and Effort in 2024? candyce edelen linkedin linkedintips Feb 06, 2024

LinkedIn launched groups in 2005 as a premium add-on. They later opened groups to all members. The first 8-10 years went really well. Groups were engaging, with lots of discussions and helpful advice. 

Joining and participating in niche LinkedIn groups used to be a go-to strategy for growing...

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Founder-Led Sales: A Game Changer for Startups candyce edelen sales Jan 30, 2024

As a founder, you have unique advantages in driving sales due to your deep knowledge of the product vision and ability to convey passion. Harnessing founder-led sales can be a huge differentiator and can accelerate growth for early-stage startups and small SMBs.

Benefits include: 

  • ...
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5 Steps to Effective Follow-Up on LinkedIn Without Being Pushy candyce edelen linkedin linkedintips no more pitch-slapping outbound sales prospecting sales Jan 23, 2024

"She keeps showing up like a bad rash!"

A CMO told us about a sales person who just would not stop pestering him, even after he clearly told her he was not interested in her offer and was not going to schedule time to meet. 

“She just keeps showing up like a bad rash,” he told...

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Unmasking Business Messaging: Shifting to Authentic Engagement candyce edelen human-to-human framework linkedintips no more pitch-slapping prospecting Jan 17, 2024

"Hi [Name], I hope this message finds you well. I came across your profile on LinkedIn and was impressed by your experience in [industry/position]. I'm reaching out because I believe you could benefit from [product/service] at [company]. Would you be open to discussing how we could potentially...

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My $335k Mistake: Lessons on Building an Effective Sales Team candyce edelen sales Oct 09, 2023

I lost over $335,000 before figuring out how to build a sales team.

Back in 2002-2005, I built the sales team for a fintech venture I co-founded. 

I was a complete novice when it came to recruiting and leading a sales team. 

I was pretty good at sales and spent 2 years teaching solution...

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