Don't Squander Your Most Productive Prospecting Season
Jan 04, 2022
January marks the beginning of what will be the most productive prospecting season for most sales people.
Prospects are back at work, they’ve set new goals, and they’re excited about making quick progress.
As you reach out to cold (and warm) leads, remember to focus on what’s important to them.
Don’t just ask them to grab a virtual coffee to get acquainted. Engage them in a conversation about a topic that’s relevant to their goals.
Your outreach this month should be more productive than nearly any other month in the year.
So don’t squander it with clumsy approaches.
If you want some help composing good messages to book meetings with cold leads, send me a connection request and DM on LinkedIn. I’m happy to give you some tips.
(but remember to personalize your connection request and DM!)
About the Author: Candyce Edelen is founder of PropelGrowth, where she teaches B2B entrepreneurs and sales professionals to build authentic, human-to-human relationships on LinkedIn. Her strategies have helped clients shift from spammy automation to genuine outreach, resulting in higher-quality leads and increased sales. Candyce is passionate about helping professionals build trust and create a reliable, predictable sales pipeline. She's also a firm believer that you can't automate a relationship.
The LinkedIn Prospecting Accelerator will help you supercharge your effectiveness on LinkedIn through live group training and coaching with like-minded colleagues. Each session focuses on optimizing a particular skill to improve your effectiveness on LinkedIn. It is particularly beneficial for those who enjoy being part of a community and need accountability to stay on track.
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