Let’s talk about the uncomfortable truth no one wants to say out loud: B2B buyers don’t actually want to talk to you — at least, not at first. Instead, they’re outsourcing their homework to AI-powered research tools. And guess what? AI doesn’t have feelings. It doesn’t care about your pitch deck, yo...

Hey, there’s a new gatekeeper in the B2B buying process. It’s AI.

AI isn’t just informing the buying process. It’s guiding it. Are AI-assisted buyers finding your content?

Buyers today aren't just casually using AI. They're increasingly delegating their research to it. 

A Real-World AI-Assisted B...

The Invisible Shortlist: Why Most Vendors Never Get a Shot

In B2B sales, many vendors still operate under the outdated assumption that they can jump into the buying process AFTER prospect signals intent. But in today’s digital-first world, that thinking is obsolete. By the time a buyer reaches out ...

In 1913, Henry Ford revolutionized manufacturing with the assembly line, transforming automobile production from a slow, handcrafted endeavor into a relentless, mechanized force. It was efficient. It was scalable. It was genius.

And somewhere along the way, salespeople thought: What if we did that…...

In 2025 and Beyond, Outdated Sales Tactics Are Your Biggest Liability

Tech buyers aren’t making decisions the way they used to — and they certainly don’t make them the way most sales teams expect. If you’re failing to publish thought leadership, waiting for buyer intent signals before engaging, foc...

Your LinkedIn Experience Section Isn’t Your Job Description

It’s your highlight reel of results. Too many LinkedIn profiles read like laundry lists full of responsibilities:

• “Managed a team”
• “Oversaw projects”
• "Handled client accounts”

Here’s the deal: nobody’s searching for someone who jus...

Build a Memorable Personal Brand on Linkedin

Are you showing up on LinkedIn only to end up feeling invisible, unheard? Building a personal brand on LinkedIn can feel like you’re in a room full of people shouting at one another with megaphones. 

You’ve got stories, insights, maybe even a few life l...

A Café Chat, Not a Resumé Recital

I love living in Fort Collins, Colorado. It's so easy to get together with people for a "getting to know you" café chat.

That's kind of how your LinkedIn About Section should feel. Like sitting down for coffee with a prospect.

Think about it. You meet up with a n...

What makes someone stop and read your LinkedIn profile instead of moving on to the next?

Spoiler: it’s not a flashy job title or a laundry list of skills. It’s the story you tell, the way each section builds intrigue and credibility, compelling visitors to dig deeper.

In my first post, we laid the...

How a data analytics firm used voice of the customer research to deliver an instant lift in sales.

– by Candyce Edelen

Most firms think that buyer persona or voice of the customer research is just for marketing. But in reality, deep customer understanding across the organization has a huge impac...

Not sure what to write in your LinkedIn About section? A customer-centric LinkedIn profile can really help you attract inbound leads and build your credibility. 

But most of my clients struggle to come up with the right angles. 

Here’s a method that can help you create a narrative that is guarante...

LinkedIn Commenting Strategy: How to Create a Custom Feed of Influencers

On LinkedIn, your commenting strategy is just as important as your posting strategy. It’s a key tool for enhancing your human-to-human outreach and attracting your ideal leads. But, you’ve got to be strategic about finding the...