How a data analytics firm used voice of the customer research to deliver an instant lift in sales.
– by Candyce Edelen
Most firms think that buyer persona or voice of the customer research is just for marketing. But in reality, deep customer understanding across the...
Not sure what to write in your LinkedIn About section? A customer-centric LinkedIn profile can really help you attract inbound leads and build your credibility.
But most of my clients struggle to come up with the right angles.
Here’s a method that can help you create a narrative...
LinkedIn Commenting Strategy: How to Create a Custom Feed of Influencers
On LinkedIn, your commenting strategy is just as important as your posting strategy. It’s a key tool for enhancing your human-to-human outreach and attracting your ideal leads. But, you’ve got to be strategic...
Becoming the Signal Above the Noise
In the cacophony of digital voices, standing out is less about volume and more about resonance. Think of the last time you met someone truly memorable. Chances are, it wasn't their ability to recite their resumé that stuck with you, but rather...
“We’re spending $8,500 a month on ads. But the leads are too small and not ideal fits. We need a better way to attract prospects.” A friend shared this over coffee recently.
“Are you publishing thought leadership?” I asked. “Not really. I know we should be. I...
For years, I’ve advocated for sending a personalized connection request anytime you wanted to connect with someone on LinkedIn®.
This year, LinkedIn changed the game and started restricting personalized invitations for free accounts. Now you can only send about 5 a month unless...
When you schedule a call with a new prospect, how do you prepare?
Sometimes, I’m tempted to wing it with prospects, especially if they’re the ones who requested the meeting.
But that’s not wise. When I wing it, the calls might be pleasant, but we rarely agree to next steps, and...
Struggling to cut through the noise and be heard on LinkedIn? Imagine having industry leaders who your ideal audience follows amplify your voice, bringing your content straight to your ideal audience. That's the power of an effective influencer strategy.
But what we’re talking about here is...
“No one ever made a difference by being like everyone else.”
― P.T. Barnum
At a recent DirectionsNA conference, Candyce asked an attendee, “What’s your company’s differentiator?” He replied, “We really care about our customers.”
Candyce...
Imagine a world of bots calling bots. Bots emailing bots. Bots commenting on bot-generated posts. Bots pitch-slapping bots.
Bots, bots, bots, bots, bots...
Is this the "utopia" of fully automated AI sales assistants? A Bot-Topia?
Sure, automating tasks helps to streamline...
The LinkedIn Verification Conversation
LinkedIn has rolled out a new identity verification system, sparking discussions among professionals about its implications. A conversation between LinkedIn experts Gillian Whitney and John Experian provided insights into the benefits and potential concerns...
If you run a business or are in sales, you’ve undoubtedly heard about the value of consistently posting on LinkedIn.
Consistently publishing helpful content on LinkedIn as well as on blogs, videos, social media, and email is essential for attracting your ideal audience and getting them to...
