Connect, Don't Bore: How to Brew The Perfect LinkedIn About Section

A Café Chat, Not a Resumé Recital

I love living in Fort Collins, Colorado. It's so easy to get together with people for a "getting to know you" café chat.

That's kind of how your LinkedIn About Section should feel. Like sitting down for coffee with a prospect.

Think about it. You meet up with a new acquaintance at a café. They ask what you do. Would you rattle off your job history or dryly recite your accomplishments? Probably not (at least I hope not).

You're better off having a conversation — one that’s engaging, relatable, and focused on how you can help them.

That’s exactly how your About section should feel.

Here’s how you can make your LinkedIn About section feel like a meaningful café chat:

Start With Your Prospect's Needs ☕

Open with a line that speaks directly to their challenges or goals.

Example: “Are you struggling to connect with B2B buyers on LinkedIn? I help sales teams build trust through genuine conversations.”

Share Your Unique Value ☕

Just like in a face-to-face conversation, talk about who you help and how you help them.

Example: “I specialize in human-to-human prospecting, helping teams build relationships that lead to measurable results.”

Sprinkle In Proof ☕

In a real-life conversation, you’d share an example or success story. Do the same here.

Example: “Last year, I helped an ERP client boost sales pipeline by 40% through a LinkedIn prospecting strategy.”

Infuse Your Personality ☕

Don’t be afraid to let your voice shine through. People want to connect with a person, not a stale resumé.

Example: “I believe that good sales starts with good listening — and that LinkedIn should be about connecting, not spamming.”

End With An Invitation ☕

Like offering your business card at the end of a meeting, invite them to take the next step.

Example: “Want to learn more about how I can help? Let’s connect!”

Triple Shot Tip ☕☕☕

Talk to your current customers and ask what it's like to work with you. Get a sense of what flipped the switch that led them to decide to work with you. That'll help clarify your value proposition.

Your About section is your chance to create a real, human connection — just as you would over a cup of coffee (or tea or chagaccino, etc). Make it approachable, engaging, and all about how you can help.

Are you ready to give yours a refresh? Check out our Profile Mastery course and up your social selling game.

About The Author: Phil Donaldson is a creative strategist who helps B2B professionals make genuine connections on LinkedIn. As the Chief Operating & Creative Officer at PropelGrowth, he blends creativity with strategic thinking to guide brands in building authentic relationships and elevating their presence in the marketplace.