Let’s talk about the uncomfortable truth no one wants to say out loud: B2B buyers don’t actually want to talk to you — at least, not at first. Instead, they’re outsourcing their homework to AI-powered research tools. And guess what? AI doesn’t have feelings. It doesn’t care about your pitch deck, yo...
In 1913, Henry Ford revolutionized manufacturing with the assembly line, transforming automobile production from a slow, handcrafted endeavor into a relentless, mechanized force. It was efficient. It was scalable. It was genius.
And somewhere along the way, salespeople thought: What if we did that…...
How a data analytics firm used voice of the customer research to deliver an instant lift in sales.
– by Candyce Edelen
Most firms think that buyer persona or voice of the customer research is just for marketing. But in reality, deep customer understanding across the organization has a huge impac...
“No one ever made a difference by being like everyone else.”
― P.T. Barnum
At a recent DirectionsNA conference, Candyce asked an attendee, “What’s your company’s differentiator?” He replied, “We really care about our customers.”Â
Candyce gestured to the room filled with Microsoft partners “But tha...
If you run a business or are in sales, you’ve undoubtedly heard about the value of consistently posting on LinkedIn.
Consistently publishing helpful content on LinkedIn as well as on blogs, videos, social media, and email is essential for attracting your ideal audience and getting them to engage. I...
Hey there, Phil here. 👋🏾
Have you ever published a blog post, only to realize that you need to change the image — but the image doesn't update in your LinkedIn post? This issue often arises because the LinkedIn image cache hasn't been updated. But don't worry, there is an easy fix!
Specialization is crucial for a software ISV (Independent Software Vendor) to achieve success in the highly competitive tech market. By focusing on a specific industry or domain, ISVs can create products that meet the unique needs and demands of that market. This not only helps the ISV stand out fro...
