Your LinkedIn Experience Section Isn’t Your Job Description

It’s your highlight reel of results. Too many LinkedIn profiles read like laundry lists full of responsibilities:

• “Managed a team”
• “Oversaw projects”
• "Handled client accounts”

Here’s the deal: nobody’s searching for someone who jus...

A Café Chat, Not a Resumé Recital

I love living in Fort Collins, Colorado. It's so easy to get together with people for a "getting to know you" café chat.

That's kind of how your LinkedIn About Section should feel. Like sitting down for coffee with a prospect.

Think about it. You meet up with a n...

Becoming the Signal Above the Noise

In the cacophony of digital voices, standing out is less about volume and more about resonance. Think of the last time you met someone truly memorable. Chances are, it wasn't their ability to recite their resumé that stuck with you, but rather the undeniable qual...

For years, I’ve advocated for sending a personalized connection request anytime you wanted to connect with someone on LinkedIn®️. 

This year, LinkedIn changed the game and started restricting personalized invitations for free accounts. Now you can only send about 5 a month unless you purchase a pre...

 Target Influencers on LinkedIn with a Commenting Strategy to Build Audience

Struggling to cut through the noise and be heard on LinkedIn? Imagine having industry leaders who your ideal audience follows amplify your voice, bringing your content straight to your ideal audience. That's the power of a...

The LinkedIn Verification Conversation

LinkedIn has rolled out a new identity verification system, sparking discussions among professionals about its implications. A conversation between LinkedIn experts Gillian Whitney and John Experian provided insights into the benefits and potential concerns as...

LinkedIn launched groups in 2005 as a premium add-on. They later opened groups to all members. The first 8-10 years went really well. Groups were engaging, with lots of discussions and helpful advice. 

Joining and participating in niche LinkedIn groups used to be a go-to strategy for growing your n...

"She keeps showing up like a bad rash!"

A CMO told us about a sales person who just would not stop pestering him, even after he clearly told her he was not interested in her offer and was not going to schedule time to meet. 

“She just keeps showing up like a bad rash,” he told us.

Ugghh! What a t...

Imagine if you could understand your ideal customer better, educate yourself about new industry trends faster, and brainstorm conversation starters all with the help of AI. Sounds too good to be true?

Welcome to the world of AI and ChatGPT. In this blog post, we'll share 7 prompts that can help you...

You have a new connection, now what?

Knowing when and how to engage with your LinkedIn connections is critical to success, especially your new connections.

In this Q&A blog post, we'll explore two aspects of your LinkedIn strategy: the timing of your messages and keeping the conversation alive....

We often hear from prospects that a human-to-human approach on LinkedIn takes too long and is less efficient. But it's actually less time consuming because it's more effective.

I talked to a client who found that it saved him 43 hours a month over automated outreach. 

What would you do if you sudd...

Your headline is arguably the most important part of your LinkedIn profile. 

• Your headline is is the first thing people see when you send a connection request
• It’s the first section they’ll read on your profile
• It’s searchable, and helps you get found when people search for keywords
• It shows u...