Build a Memorable Personal Brand on Linkedin

Are you showing up on LinkedIn only to end up feeling invisible, unheard? Building a personal brand on LinkedIn can feel like you’re in a room full of people shouting at one another with megaphones. 

You’ve got stories, insights, maybe even a few life l...

Not sure what to write in your LinkedIn About section? A customer-centric LinkedIn profile can really help you attract inbound leads and build your credibility. 

But most of my clients struggle to come up with the right angles. 

Here’s a method that can help you create a narrative that is guarante...

Becoming the Signal Above the Noise

In the cacophony of digital voices, standing out is less about volume and more about resonance. Think of the last time you met someone truly memorable. Chances are, it wasn't their ability to recite their resumé that stuck with you, but rather the undeniable qual...

“No one ever made a difference by being like everyone else.”
― P.T. Barnum

At a recent DirectionsNA conference, Candyce asked an attendee, “What’s your company’s differentiator?” He replied, “We really care about our customers.” 

Candyce gestured to the room filled with Microsoft partners “But tha...

If you run a business or are in sales, you’ve undoubtedly heard about the value of consistently posting on LinkedIn.

Consistently publishing helpful content on LinkedIn as well as on blogs, videos, social media, and email is essential for attracting your ideal audience and getting them to engage. I...

Specialization is crucial for a software ISV (Independent Software Vendor) to achieve success in the highly competitive tech market. By focusing on a specific industry or domain, ISVs can create products that meet the unique needs and demands of that market. This not only helps the ISV stand out fro...