"LinkedIn is evolving away from human communication."
That was a comment on a recent LinkedIn post about bots.
In a way, it's true. When people use automation on LinkedIn, it's never effective. But I've built so many great relationships on LinkedIn. And I'm doing real business on...
As you build your network on LinkedIn, you also need to engage with your connections and book meetings to get acquainted and find out if they're a qualified lead.
When you do this, remember to put yourself in your prospect's shoes. They're not ready to buy from you yet...they don't even know you....
B2B buying is a team sport. Depending on the size and complexity of your offering, you probably have anywhere from 3-10 stakeholders involved in the decision process for any sales opportunity.
Studies have shown that if you connect on LinkedIn with at least 6 stakeholders in a particular...
