Stay Human (or The Benefits of Being Human on LinkedIn)
Jun 01, 2022
"LinkedIn is evolving away from human communication."
That was a comment on a recent LinkedIn post about bots.
In a way, it's true. When people use automation on LinkedIn, it's never effective. But I've built so many great relationships on LinkedIn. And I'm doing real business on LinkedIn every single day.
For example — here are 5 outcomes of LinkedIn engagement that just happened in one day:
- I had a conversation with Rachel Simon, whom I met on LinkedIn last year because someone tagged us both in a post. She and I decided to do a joint workshop next month.
- I connected with a financial advisor on LinkedIn several months ago. He and I got to know each other via LinkedIn DM. Then we met for coffee in November. Just today, my husband and I decided to hire him to manage our retirement account.
- I met a sales trainer on LinkedIn 3 years ago. He recently posted something I really liked, so I reached out to compliment him last week, and we booked a Zoom call. Today in our call, we decided to plan a joint event for August.
- A LinkedIn connection referred me to one of her clients via LinkedIn. After a conversation via DM last week, we booked a Zoom call for today. Now he's planning to join my 90-Day prospecting Accelerator in July.
- A new connection saw some of my posts and invited me to be a guest on his podcast.
All of those relationships started on LinkedIn. I booked all the meetings via LinkedIn DMs.
Bottom line: stay human, my friends.
What could you accomplish in one day, if you could consistently get meetings with connections on LinkedIn?
About the Author: Candyce Edelen is founder of PropelGrowth, where she teaches B2B entrepreneurs and sales professionals to build authentic, human-to-human relationships on LinkedIn. Her strategies have helped clients shift from spammy automation to genuine outreach, resulting in higher-quality leads and increased sales. Candyce is passionate about helping professionals build trust and create a reliable, predictable sales pipeline. She's also a firm believer that you can't automate a relationship.
The LinkedIn Prospecting Accelerator will help you supercharge your effectiveness on LinkedIn through live group training and coaching with like-minded colleagues. Each session focuses on optimizing a particular skill to improve your effectiveness on LinkedIn. It is particularly beneficial for those who enjoy being part of a community and need accountability to stay on track.
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