What makes someone stop and read your LinkedIn profile instead of moving on to the next?
Spoiler: it’s not a flashy job title or a laundry list of skills. It’s the story you tell, the way each section builds intrigue and credibility, compelling visitors to dig deeper.
In my first post, we laid the...
Becoming the Signal Above the Noise
In the cacophony of digital voices, standing out is less about volume and more about resonance. Think of the last time you met someone truly memorable. Chances are, it wasn't their ability to recite their resumé that stuck with you, but rather the undeniable qual...
“We’re spending $8,500 a month on ads. But the leads are too small and not ideal fits. We need a better way to attract prospects.” A friend shared this over coffee recently.
“Are you publishing thought leadership?” I asked. “Not really. I know we should be. I know it’s important for our marketing s...
