Let’s talk about the uncomfortable truth no one wants to say out loud: B2B buyers don’t actually want to talk to you — at least, not at first. Instead, they’re outsourcing their homework to AI-powered research tools. And guess what? AI doesn’t have feelings. It doesn’t care about your pitch deck, yo...
Hey, there’s a new gatekeeper in the B2B buying process. It’s AI.
AI isn’t just informing the buying process. It’s guiding it. Are AI-assisted buyers finding your content?
Buyers today aren't just casually using AI. They're increasingly delegating their research to it.Â
A Real-World AI-Assisted B...
“We’re spending $8,500 a month on ads. But the leads are too small and not ideal fits. We need a better way to attract prospects.” A friend shared this over coffee recently.
“Are you publishing thought leadership?” I asked. “Not really. I know we should be. I know it’s important for our marketing s...
If you run a business or are in sales, you’ve undoubtedly heard about the value of consistently posting on LinkedIn.
Consistently publishing helpful content on LinkedIn as well as on blogs, videos, social media, and email is essential for attracting your ideal audience and getting them to engage. I...
