Let’s talk about the uncomfortable truth no one wants to say out loud: B2B buyers don’t actually want to talk to you — at least, not at first. Instead, they’re outsourcing their homework to AI-powered research tools. And guess what? AI doesn’t have feelings. It doesn’t care about your pitch deck, yo...

Hey, there’s a new gatekeeper in the B2B buying process. It’s AI.

AI isn’t just informing the buying process. It’s guiding it. Are AI-assisted buyers finding your content?

Buyers today aren't just casually using AI. They're increasingly delegating their research to it. 

A Real-World AI-Assisted B...

The Invisible Shortlist: Why Most Vendors Never Get a Shot

In B2B sales, many vendors still operate under the outdated assumption that they can jump into the buying process AFTER prospect signals intent. But in today’s digital-first world, that thinking is obsolete. By the time a buyer reaches out ...

In 2025 and Beyond, Outdated Sales Tactics Are Your Biggest Liability

Tech buyers aren’t making decisions the way they used to — and they certainly don’t make them the way most sales teams expect. If you’re failing to publish thought leadership, waiting for buyer intent signals before engaging, foc...