Let’s talk about the uncomfortable truth no one wants to say out loud: B2B buyers don’t actually want to talk to you — at least, not at first. Instead, they’re outsourcing their homework to AI-powered research tools. And guess what? AI doesn’t have feelings. It doesn’t care about your pitch deck, yo...
Hey, there’s a new gatekeeper in the B2B buying process. It’s AI.
AI isn’t just informing the buying process. It’s guiding it. Are AI-assisted buyers finding your content?
Buyers today aren't just casually using AI. They're increasingly delegating their research to it.Â
A Real-World AI-Assisted B...
In 2025 and Beyond, Outdated Sales Tactics Are Your Biggest Liability
Tech buyers aren’t making decisions the way they used to — and they certainly don’t make them the way most sales teams expect. If you’re failing to publish thought leadership, waiting for buyer intent signals before engaging, foc...
Not sure what to write in your LinkedIn About section? A customer-centric LinkedIn profile can really help you attract inbound leads and build your credibility.Â
But most of my clients struggle to come up with the right angles.Â
Here’s a method that can help you create a narrative that is guarante...
Imagine a world of bots calling bots. Bots emailing bots. Bots commenting on bot-generated posts. Bots pitch-slapping bots.
Bots, bots, bots, bots, bots...
Is this the "utopia" of fully automated AI sales assistants? AÂ Bot-Topia?Â
Sure, automating tasks helps to streamline processes.Â
But is it...
