PropelGrowth teaches an authentic approach to social selling that demonstrates your expertise and builds trust through:
Credibility
Demonstrating expertise through your profile, content, comments
Connection
Engaging in a human-to-human way, not transactionally
Conversation
Creating authentic relationships through meaningful dialogue
Why human-to-human social selling is so important...
It’s getting harder to attract new clients.
It’s not just you. Everything is changing.
- Buyers are increasingly hard to reach.
- Referrals are unpredictable.
- Inbound isn’t converting.
- SEO is being disrupted by AI.
- Cold calling is a crapshoot.
- Email reply rates are below 1%.
Part of the issue is the way people sell. Predictable revenue and lead waterfall models tell us we need a massive list, and that if we market to this list, the phone will start ringing. This philosophy leads to companies trying to buy and market to huge lists of cold contacts.
Then they put these contacts through sales pitch cadences, hoping that a few buyers will raise their hands.
We like to call this "annoyance at scale."
Buyers are being inundated with these pitches, and they're fed up. They’re tired of being treated like numbers. So they go to great lengths to avoid salespeople.
But buyers DO want to work with someone who can help them solve thorny problems in their business. They want trusted advisors.
There is a huge body of evidence that the seller (or trusted advisor) who helps the buyer form a buying vision has a much higher likelihood of closing a sale.
Human-to-Human social selling is all about becoming that advisor, winning the buyer’s trust, helping them solve thorny business problems.
Connect like a human on LinkedIn
Business buyers have had enough pitch-slapping from sellers. They need patient, trusted advisors to help them accomplish goals.
You can build relationships through helpful content and thoughtful LinkedIn outreach that provides real value.
Why it matters: 74% of B2B deals go to the vendor who helped shape the buyer's vision. Get in early, guide their thinking, and steer them toward your solution when appropriate.
The payoff? A stronger pipeline, higher close rates, and predictable revenue growth.
Our human-to-human prospecting framework helps you engage buyers early to win trust. We'll show you how to nurture relationships without being pushy and become their guide.
Target your ideal customers
With the reach and richness of information on LinkedIn, you can identify and approach your ideal customers strategically. It’s far more efficient than inbound or ads where you waste time meeting with ‘leads’ that aren't qualified and are never going to buy from you.
Build trust with prospects
Your LinkedIn profile should showcase your expertise, so you can engage as a peer. A connection request that sparks conversation allows you to dialogue with prospects and build trust. It's an entirely different dynamic than desperate pitch-slapping and pestering. Because you can’t annoy someone into buying.
Better results, now and in future
Our prospecting methodology is 600% more effective than traditional cold outreach or automated LinkedIn outreach (here’s proof). Most of our clients are converting 44% of their initial conversations with leads into qualified sales opportunities.
Break free from the feast or famine cycle of inbound marketing. Our Accelerator clients convert over 40% of conversations into qualified opportunities.
We're proud to have trained teams from these companies and more
What our clients are saying
Don't take our word for it. Here's what our customers say about PropelGrowth's training programs.
"Candyce’s uniquely human approach to LinkedIn finally teaches sales and business leaders to use social media as it was intended — to build relationships. If you’re looking for an effective way to slice through all the chatter and stand out in a crowded market, this is it!"
Laura Schomaker, Senior Marketing Associate
Intelligent Technologies, Inc.
"If anyone reading this is on the fence about this, let me tell you from personal experience - do it! I've learned, grown, and yes absolutely gotten results and continue to. Highly recommended."
Duncan Shaw, President
DTS Language Services
"Candyce has helped me understand how LinkedIn works and boost my digital presence. Since then, I've been fine-tuning my profile to highlight software engineering solutions applied to the hospitality industry, and I'm thrilled to see gradual success. My posts now consistently garner a minimum of 1500 impressions, and I'm aiming for even more. I feel fortunate to have crossed paths with her."
America Guerrero, Business Development Representative
Encora, Inc.
"I've known Candyce a long time and with her work here on LinkedIn, we've been able to re-connect. She has always brought a dose of humanity to her work (we met as sales coaches) which I think is more and more valued in today's world. This LinkedIn connection approach is just another example of her personal, down to earth approach."
Jeff Fulton, Account Executive
BetterUp
"We highly recommend this program. It's really helped us focus our prospecting and marketing resources. If you're not sure about how this can help, definitely reach out to Candyce. Edelen and she'll go through it with you. You'll love chatting with Candyce!"
Kevin Brunton, VP of Business Development
The TM Group, Inc.
Here are the ways we can help you with your prospecting…
LinkedIn Prospecting
Accelerator
Expert training and personalized coaching to help you master LinkedIn social selling. Learn the skills and fill your sales pipeline, while treating prospects with respect. Join a cohort of like-minded sellers all committed to human-to-human sales outreach. Plus, we'll hold you accountable.
Prospecting
Mastery
Build a rock-solid LinkedIn prospecting foundation. Learn how to optimize your profile, find leads, and send connection requests that start conversations. Dig into the strategies that build credibility on LinkedIn. This online course allows you to go at your own pace.
Prospecting
Workshops
Our short workshops focus on developing specific prospecting skills. Designed for the person with little time who wants to try out our programs with a small initial investment. These workshops are also great for those looking to augment an already strong skill set.
“Profitable Prospecting”
Newsletter
Our free newsletter provides weekly tips and insights on how to use LinkedIn for sales prospecting. We share the latest news on how LinkedIn works, best practices for sharing content, and the most effective approaches to human-to-human prospecting.